Don't Let Your Message Die on Delivery!

Museum educators are in the business of communication. After creating, implementing and evaluating a program or exhibition, museum educators need to communicate findings effectively. Design plays a crucial role in communication: "the way we package our words and data reflects on audience perception - both in terms of their views of our credibility and their ability to cognate our message accurately."(1) This article shares some design concepts based on research around how people scan and retain information and presents a few ideas on how to simplify and present data in a manner that will grab stakeholders' attention.