MARKET SEGMENTATION - GROUP VERSUS INDIVIDUAL BEHAVIOR

被引：101

作者：

BASS, FM

TIGERT, DJ

LONSDALE, RT

机构：

[1] PURDUE UNIV,W LAFAYETTE,IN

[2] UNIV CHICAGO,CHICAGO,IL

[3] GD SEARLE & CO,CHICAGO,IL

来源：

JOURNAL OF MARKETING RESEARCH | 1968年 / 5卷 / 03期

关键词：

D O I：

10.2307/3150342

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：264 / 270

页数：7

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