EXPORT MARKETING MIX - EXAMINATION OF COMPANY EXPERIENCES AND PERCEPTIONS

被引：16
|
作者：
WEINRAUCH, JD
RAO, CP
机构：
[1] INDIANA UNIV, S BEND, IN 46615 USA
[2] UNIV ARKANSAS, FAYETTEVILLE, AR USA
来源：
JOURNAL OF BUSINESS RESEARCH | 1974年 / 2卷 / 04期
关键词：
D O I：
10.1016/0148-2963(74)90029-0
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：447 / 452
页数：6
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