EXPORT MARKETING MIX - EXAMINATION OF COMPANY EXPERIENCES AND PERCEPTIONS

被引：16

作者：

WEINRAUCH, JD

RAO, CP

机构：

[1] INDIANA UNIV, S BEND, IN 46615 USA

[2] UNIV ARKANSAS, FAYETTEVILLE, AR USA

来源：

关键词：

D O I：

10.1016/0148-2963(74)90029-0

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：447 / 452

页数：6

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[3]

Fayerweather J., 1970, INT MARKETING

[4] DOS AND DONTS IN SELLING ABROAD [J].

NIELSEN, AC .

[5] STANDARDIZED GLOBAL ADVERTISING, A CALL AS YET UNANSWERED [J].

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DONNELLY, JH .