APPROPRIATENESS OF LINEAR DISCRIMINANT AND MULTINOMIAL CLASSIFICATION ANALYSIS IN MARKETING-RESEARCH

被引：15

作者：

DILLON, WR ^{[1
]}

GOLDSTEIN, M ^{[1
]}

SCHIFFMAN, LG ^{[1
]}

机构：

[1] CUNY,BERNARD BARUCH COLL,NEW YORK,NY 10010

来源：

JOURNAL OF MARKETING RESEARCH | 1978年 / 15卷 / 01期

关键词：

D O I：

10.2307/3150405

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：103 / 112

页数：10

共 30 条

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[9]

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[10]

ETZEL MJ, 1974, COMBINED P, P35

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