NEW PRODUCTS - CUTTING THE TIME-TO-MARKET

Time is becoming a key success factor for an increasing number of companies which manufacture technologically sophisticated products. These companies have to think carefully about the following seven major areas of growing importance: successful marketing of technology products, high marketing quality, time as an essential factor for marketing technology products, global strategic competition in the field of technology products, typical deficiencies and factors for success, interface management and team work, and last but not least, market and customer orientation inside the company. This article is based on a presentation given by the author at an international symposium in Luxembourg. The content refers to the theoretical basis in literature as well as to concrete experiences of cooperation projects with corporate practice.