PSYCHOPHYSICS OF PRICES

被引:73
作者
KAMEN, JM [1 ]
TOMAN, RJ [1 ]
机构
[1] INDIANA UNIV,GARY,IN
关键词
D O I
10.2307/3149503
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:27 / 35
页数:9
相关论文
共 5 条
[1]  
ENGEL JF, 1968, CONSUMER BEHAVIOR
[2]  
GABOR A, 1964, J ADVERTISING RES, V4, P40
[3]  
MYERS JH, 1967, CONSUMER BEHAVIOR MA
[4]   DIRECT OBSERVATION OF PURCHASING BEHAVIOR [J].
WELLS, WD ;
LOSCIUTO, LA .
JOURNAL OF MARKETING RESEARCH, 1966, 3 (03) :227-233
[5]  
YARRINGTON BJ, 1965, STUDY COMPETITION RE