A COMMENT ON MODELING THE MARKETING MIX DECISION FOR INDUSTRIAL-PRODUCTS

[1] BAILEY EL, 1975, MARKETING COST RATIO

[2] BUZZELL RD, 1977, STRATEGY PLUS STRUCT, P122

[3] BUZZELL RD, 1976, IND MARKETING COSTS

[4] CABLE J, 1972, MARKET STRUCTURE COR, P107

[5] Comanor W.S., 1974, ADVERTISING MARKET P

[6] Dorfman R, 1954, AM ECON REV, V44, P826

[7] WHY ADVERTISING AND PROMOTIONAL COSTS VARY - SOME CROSS-SECTIONAL ANALYSES [J]. JOURNAL OF MARKETING, 1979, 43 (04) : 112 - 122

[8] FARRIS PW, 1979, 24 TIMS INT M HAW

[9] ADVISOR-2 - MODELING THE MARKETING MIX DECISION FOR INDUSTRIAL-PRODUCTS [J]. MANAGEMENT SCIENCE, 1979, 25 (02) : 191 - 204

[10] LILIEN GL, 1978, STUDY IND MARKETING

[1] BAILEY EL, 1975, MARKETING COST RATIO

[2] BUZZELL RD, 1977, STRATEGY PLUS STRUCT, P122

[3] BUZZELL RD, 1976, IND MARKETING COSTS

[4] CABLE J, 1972, MARKET STRUCTURE COR, P107

[5] Comanor W.S., 1974, ADVERTISING MARKET P

[6] Dorfman R, 1954, AM ECON REV, V44, P826

[7] WHY ADVERTISING AND PROMOTIONAL COSTS VARY - SOME CROSS-SECTIONAL ANALYSES [J]. JOURNAL OF MARKETING, 1979, 43 (04) : 112 - 122

[8] FARRIS PW, 1979, 24 TIMS INT M HAW

[9] ADVISOR-2 - MODELING THE MARKETING MIX DECISION FOR INDUSTRIAL-PRODUCTS [J]. MANAGEMENT SCIENCE, 1979, 25 (02) : 191 - 204

[10] LILIEN GL, 1978, STUDY IND MARKETING