THE STRATEGIC ROLE OF PRODUCT QUALITY

被引：151

作者：

JACOBSON, R ^{[1
]}

AAKER, DA ^{[1
]}

机构：

[1] UNIV CALIF BERKELEY,SCH BUSINESS ADM,BERKELEY,CA 94720

来源：

JOURNAL OF MARKETING | 1987年 / 51卷 / 04期

关键词：

D O I：

10.2307/1251246

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：31 / 44

页数：14

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