SELF-CONFIDENCE AND PERSUASIBILITY - 1 MORE TIME

被引：12

作者：

BAUER, RA ^{[1
]}

机构：

[1] HARVARD UNIV,GRAD SCH BUSINESS ADM,CAMBRIDGE,MA

来源：

关键词：

D O I：

10.2307/3150119

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：256 / 258

页数：3

共 11 条

[1]

BARACH JA, 1968, RISK TAKING INFORMAT, P428

[2]

BAUER RA, 1968, RISK TAKING INFORMAT, P559

[3] SELF-CONFIDENCE AND PERSUASION IN CAR BUYING [J].

BELL, GD .

[4] SELF-CONFIDENCE AND PERSUASIBILITY IN WOMEN [J].

COX, DF ;

BAUER, RA .

[5]

COX DF, 1968, RISK TAKING INFORMAT

[6]

GERGEN KJ, 1968, RISK TAKING INFORMAT, P411

[7]

MCGUIRE WJ, 1966, ANNUAL REV PSYCHOLOG, V17, P500

[8] SELF-ESTEEM AND SUSCEPTIBILITY TO SOCIAL INFLUENCE [J].

NISBETT, RE ;

GORDON, A .

[9]

SCHUCHMAN A, 1969, J MARKET RES, V6, P146

[10] CONSUMER GOALS AND REACTIONS TO A COMMUNICATION SOURCE [J].

WILDING, J ;

BAUER, RA .