THE PLACE OF INNOVATIVENESS IN MODELS OF THE ADOPTION PROCESS - AN INTEGRATIVE REVIEW

被引：33
作者：
MUDD, S
机构：
[1] Department of Psychology, Gettysburg College, Gettysburg
来源：
TECHNOVATION | 1990年 / 10卷 / 02期
关键词：
D O I：
10.1016/0166-4972(90)90032-F
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
Apparent differences among four major theoretical views (Hirschman; Midgley and Dowling; Foxall; and Goldsmith) of the place of innovativeness in the adoption process are resolved in a preliminary way in terms of selected work from the more extensive, continuing validation research on Kirton's adoption-innovation inventory. To approach the nature of innovativeness in terms of criterion-related validity is shown to be useful in sorting out the relation of innovativeness to other personality constructs and to shift the focus of the work from more ambitious theoretical modeling efforts to work that is concerned with the more modest objective of predicting actual adoption behavior. © 1990.
引用
收藏
页码：119 / 136
页数：18
相关论文
共 21 条
[1]  
Midgley, Dowling, Innovativeness the concept and its measurement, Journal of Consumer Research, 4, pp. 229-242, (1978)
[2]  
Hirschman, Innovativeness novelty-seeking and consumer creativity, Journal of Consumer Research, 7, pp. 283-295, (1980)
[3]  
Foxall, Haskins, Cognitive style and consumer innovativeness an empirical test of Kirton's adoption-innovation theory in food purchasing, European Journal of Marketing, 20, 3, pp. 63-80, (1986)
[4]  
Foxall, Haskins, Cognitive style and discontinuous consumption: the case of ‘healthy eating’, Food Marketing, 3, 2, (1987)
[5]  
Foxall, Consumer innovativeness: novelty-seeking, creativity, and cognitive style, Research in Consumer Behavior, 3, (1988)
[6]  
Goldsmith, Creative style and personality theory, Paper presented at 10th Anniversary KAI Int. Conf., (1987)
[7]  
Kirton, Adaptors and innovators: a description and measure, Journal of Applied Psychology, 61, pp. 622-629, (1976)
[8]  
Rogers, Shoemaker, Communication of Innovation: A Cross-Cultural Approach, (1971)
[9]  
Mudd, Analytic review of research on the Kirton Adaption-Innovation Inventory (KAI), Social and Behavioral Sciences Documents, 16, (1986)
[10]  
Zaltman, Marketing: Contributions from the Behavioral Sciences, (1965)
123