INDIVIDUAL-DIFFERENCES IN PREDICTING BEHAVIORAL INTENTIONS FROM ATTITUDE AND SUBJECTIVE NORM

The relations between attitude toward the act and subjective norm to behavioral intentions were examined from an individual difference perspective. High- and low-self-monitoring American undergraduates indicated how likely they would be to write a letter about pending drinking-age legislation, what their attitudes were toward this behavior, and their subjective norm with respect to this behavior. As expected, the letter-writing intentions of low self-monitors were related to their attitude toward the act. The intentions of high self-monitors were related to perceived normative pressure and attitude toward the act.