Exploring the Consumption of Organic Foods in the United Arab Emirates

The objectives of this study were to determine the extent of organic food consumption in the United Arab Emirates (UAE), examine the consumers' perceptions of the effects of organic foods on human health and the environment, and investigate the factors that limit the consumption of organic foods. Five hundred questionnaires were randomly distributed to communities in the UAE from October to December 2013, and 266 questionnaires were completed and returned giving us a response rate of 53%. Our findings indicated that organic food is more recognized among the youth. Furthermore, organic fish, fruits, and chocolates are consumed more than other types of organic foods. Health and environmental awareness are the main reasons that people consume organic foods. Moreover, the development of society, an individual's social level and peers, and advertisements encourage people to buy organic foods by presenting the consumption of organic foods as a new trendy lifestyle that generates a type of prestige. Conversely, cost, availability, shelf life, taste, and a lack of knowledge are the main factors that limit the consumption of organic foods. We recommend that organic foods should be highlighted more through research, media, lectures, and health campaigns to enhance the public's knowledge of organic foods. Moreover, we believe that the cost of organic foods could be reduced by increasing the number of standard local organic food farms throughout the UAE.