SOCIAL MARKETING - ITS DEFINITION AND DOMAIN

被引：393
作者：
ANDREASEN, AR
机构：
来源：
JOURNAL OF PUBLIC POLICY & MARKETING | 1994年 / 13卷 / 01期
关键词：
D O I：
10.1177/074391569401300109
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The author argues that social marketing has been defined improperly in much of the literature. A revised definition is proposed and the domain of social marketing defined. He concludes with suggestions for implications for future growth of the discipline.
引用
收藏
页码：108 / 114
页数：7
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