REVIEW AND PRIORITIZATION OF EFFECTIVE FACTORS ON LOCATING ATM BY USING ANALYTICAL HIERARCHY PROCESS

The locating science determines a proper place(s) for activities or services. The present research has two main purposes one of which is achieving the highest market share and the other minimizing the distance of customer's access to ATMs, and it attempts to determine the criteria of optimal location of ATM station for the case study of Shahr Bank in the spatial realm of the district 7 of the large city Tehran. In this respect, in order to determine the criteria for the customer to select a bank, a questionnaire was developed with the AHP method with four factors duration of travel, waiting time, qualitative level of services, validity and safety, and the questionnaire was randomly distributed among the members of the statistical population including 60 persons in 5 branches of the banks of the district 7 and the related information was collected. In this stage of the research, it was specified that two factors of duration of travel and waiting time have the highest ranks.