THE IMPACT OF ORGANIZATIONAL CULTURE ON CREATIVITY AND INNOVATION

In a hyper-competitive business environment will survive and succeed only those enterprises that are able to come up with a new ideas and/or unique products or applications. Creativity goes hand in hand with innovation; higher creativity leads to more innovation. Developing organizational culture that stimulates and promotes creativity and innovation is an imperative for organizations seeking a competitive advantage. The paper examines the relationship between culture (selected elements), creativity and innovation. Based on primary data obtained in a questionnaire survey conducted in Slovak organizations there were found associations between all the (pairs of) variables. The strongest association was measured between the atmosphere of psychological safety in the workplace and employees' willingness to produce new ideas and between interpersonal relationships in the workplace and individual creativity.