DEVELOPMENT OF THE SALES PROMOTION UNDER MODERN MARKET CONDITIONS

被引：0

作者：

Karpenko, Y. M. ^{[1
]}

机构：

[1] Chernihiv Natl Univ Technol, Dept Mkt PR technol & Iogist, Chernihiv, Ukraine

来源：

SCIENTIFIC BULLETIN OF POLISSIA | 2016年 / 04期

关键词：

sales promotion; BTL-tools; incentives; management of sales promotion;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

In the article the features of application various tools to sales promotions on the Ukrainian market, summarizes current trends and were suggested sequential steps for enhancement of sales promotions process.

引用

页码：335 / 339

页数：5