MARKETING, STRATEGIC-PLANNING AND THE THEORY OF THE FIRM

被引：227

|

作者：

ANDERSON, PF

机构：

来源：

JOURNAL OF MARKETING | 1982年 / 46卷 / 02期

关键词：

D O I：

10.2307/3203337

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：15 / 26

页数：12

相关论文

共 50 条

[1] STRATEGIC-PLANNING AND THE MARKETING PROCESS
KOTLER, P
BUSINESS, 1980, 30 (03): : 2 - 9
[2] THE ROLE OF MARKETING IN STRATEGIC-PLANNING
WALSHOK, ML
MEETING THE CHALLENGE OF CHANGE : NEW DEMANDS AND NEW RESPONSES FOR CONTINUING HIGHER EDUCATION, 1985, : 73 - 75
[3] SPACE IN THE FRAMEWORK OF STRATEGIC-PLANNING IN THE FIRM
NEIPP, G
BETRIEBSWIRTSCHAFTLICHE FORSCHUNG UND PRAXIS, 1988, 40 (02): : 178 - 191
[4] USING MARKETING MODELS IN STRATEGIC-PLANNING
PAVIA, TM
LONG RANGE PLANNING, 1991, 24 (05) : 59 - 67
[5] RESEARCH THRUSTS IN SMALL FIRM STRATEGIC-PLANNING
ROBINSON, RB
PEARCE, JA
ACADEMY OF MANAGEMENT REVIEW, 1984, 9 (01): : 128 - 137
[6] THE IMPORTANCE OF OUTSIDERS IN SMALL FIRM STRATEGIC-PLANNING
ROBINSON, RB
ACADEMY OF MANAGEMENT JOURNAL, 1982, 25 (01): : 80 - 93
[7] STRATEGIC-PLANNING IN INDUSTRIAL MARKETING - AN INTERACTION APPROACH
TURNBULL, PW
VALLA, JP
EUROPEAN JOURNAL OF MARKETING, 1986, 20 (07) : 5 - 20
[8] STRATEGIC-PLANNING FOR EXPORT MARKETING - ROOT,FR
FISK, G
JOURNAL OF MARKETING, 1965, 29 (02) : 110 - 110
[9] STRATEGIC-PLANNING AND MARKETING - TIME FOR A CONSTRUCTIVE PARTNERSHIP
DAY, GS
WIND, J
JOURNAL OF MARKETING, 1980, 44 (02) : 7 - 8
[10] STRATEGIC-PLANNING FOR SOCIAL-WORK MARKETING
GENKINS, M
ADMINISTRATION IN SOCIAL WORK, 1985, 9 (01): : 35 - 46

← 1 2 3 4 5 →