Strategic management of technological innovation in the process of linking university-social environment

The purpose of this research is to provide strategic guidelines for technological innovation, for the departments of the University of Zulia, which are linked to the social environment. It is a descriptive, field research, with a sample represented by nine centers and research institutes. Among the results, the main activity of innovation is the training of human resources and research projects as the first product, the rank of which is assigned the largest budget item. As for the relationship with the social environment, this is affected, since there is no technological marketing between the products and services that the university is able to offer. In order to the factors that affect or not the innovation process, the availability of financing, information and the intellectual property system are the factors that most affect the innovative process, followed by the structure, legislation and regulations.