PASSING THE PLATE IN AFFLUENT CHURCHES - WHY SOME MEMBERS GIVE MORE THAN OTHERS

This paper uses exchange theory and symbolic interactionism to explain why some members of affluent churches give more money to their churches than others do. The two theories produced four independent variables: one stressing exchange theory (benefit orientation), one stressing symbolic interactionism (belief orientation), and two combining elements of both (intrinsic religiosity and participation). Data from 30 affluent congregations indicate that the most important sources of giving are income, intrinsic religiosity, and participation. Exogenous variables, belief orientation, and benefit orientation have smaller effects. We conclude by stressing the value of linking the two theories in future research, rather than stressing one over the other. Appeals and activities which combine the inherent value of faith with the benefits members derive from religious commitment are more likely to inspire giving than ones which stress faith and ignore benefits or ones which appeal to self-interests and ignore faith.