Advertising and public relations: technological dimension

被引：0

作者：

Butyrina, M., V ^{[1
,2
,3
]}

机构：

[1] Dnepropetrovsk Natl Univ, Sci Social Commun, Dnepropetrovsk, Ukraine

[2] Dnepropetrovsk Natl Univ, Dnepropetrovsk, Ukraine

[3] Dnepropetrovsk Natl Univ, Dept Advertising & Publ Relat, Dnepropetrovsk, Ukraine

来源：

PSYCHOLINGUISTICS | 2012年 / 11卷

关键词：

advertising; public relations; technology and media;

D O I：

暂无

中图分类号：

H0 [语言学];

学科分类号：

030303 ; 0501 ; 050102 ;

摘要：

This paper presents the advertising and public relations as a variety of applied social and communication technology. Reveals specific technological features of these forms of communication. Considers the question of Applied technologizing humanitarian sphere.

引用

页码：242 / 247

页数：6