Corporate oxymorons

被引：50

作者：

Benson, Peter ^{[1
]}

Kirsch, Stuart ^{[2
]}

机构：

[1] Washington Univ, St Louis, MO 98195 USA

[2] Univ Michigan, Ann Arbor, MI 48109 USA

来源：

DIALECTICAL ANTHROPOLOGY | 2010年 / 34卷 / 01期

关键词：

Capitalism; Corporate oxymorons; Language; George Orwell; Mining; Politics of resignation; Tobacco;

D O I：

10.1007/s10624-009-9112-y

中图分类号：

Q98 [人类学];

学科分类号：

030303 ;

摘要：

This article examines the promotion of corporate oxymorons that conceal the harm caused by corporations to people and environments. They are part of a larger set of strategies used by corporations to manage or neutralize critique. They often pair a desirable cover term such as safe or sustainable with a description of their product, for example cigarettes or mining. Repetition of the resulting contradictions- safe cigarettes or sustainable mining-renders the terms familiar and seemingly plausible. We suggest that the analysis of corporate oxymorons provides a valuable entry into the anthropology of capitalism.

引用

页码：45 / 48

页数：4