MEDIA IN PRESCHOOL AGE OF CHILD'S LIFE

In a world where media, technique and technology occupy an important place in the human existence, the control of their presence in children's and youth's live is difficult. Besides the opportunities and didactic positivity that media as assets for educational activity possess, they can still be a source of negative impacts. That's why, the child's empowerment, since its early childhood, for proper media utilization in the educational aims is essential. Family and pre-school institutions are the key areas that have the power to do so. They can continuously and systematically perform selection and target the positive media influence in child's development. During the media application process, several aspects must be considered, including: child's age, transmitted media content, as well as the continuous monitoring and control of child's activity. We conducted a survey in February and March 2013, in order to perceive the media usage in the families and their influence on the children. Our sample of the survey is consisted of 143 parents of children who attend major groups in two kindergartens in urban environment - Stip. By examining the views and opinions of the parents we wanted to see: how child's leisure time has been organized, regarding the media usage; parents' information and opinion about the available educational child's contents; media influence on child's perception and behavior.