The "Nuevaolera." New patterns of sexuality and beauty on TV Argentina (1962-1969)

At the beginning of 1960s, young men and women, singing new rhythms, moving in original ways, appeared in Argentinian TV and made furor between a public equally young. The cultural industry found in youth new impetus and an entire market was established around the new idols; a process in part imported from abroad but with particular characteristics in the national scene. In this work we intend to recognize the signs of the new young women TV "astro's", "nuevaoleridad"; to study the body "models" that this media produced and analyze the transformation of the feminine image over the decade. To study the representations of the female body in a corpus of musical and fiction programs between 1962 and 1969 will enable us to understand the ways in which television - an hegemonic media in early 1960s-, discussed and resolved, if it did so, certain social tensions linked to gender differences, beauty and sexuality.