SOME PROBLEMS IN USING DIFFUSION MODELS FOR NEW PRODUCTS

被引：40

作者：

BERNHARD.I

MACKENZI.KD

机构：

[1] UNIV WATERLOO,DEPT MANAGEMENT SCI,WATERLOO,ONTARIO,CANADA

[2] UNIV KANSAS,SCH BUSINESS,LAWRENCE,KS 66044

来源：

MANAGEMENT SCIENCE SERIES B-APPLICATION | 1972年 / 19卷 / 02期

关键词：

D O I：

10.1287/mnsc.19.2.187

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：187 / 200

页数：14

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