Revenue management during times of recession

被引：8

作者：

Caudillo-Fuentes, Luz A. ^{[1
]}

Li, Yihua ^{[1
]}

机构：

[1] Walt Disney World, Orlando, FL USA

来源：

JOURNAL OF REVENUE AND PRICING MANAGEMENT | 2010年 / 9卷 / 1-2期

关键词：

recession; risk; influencing; trust; new markets; discounting;

D O I：

10.1057/rpm.2009.32

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

During economic downturns, demand is lower and market prices tend to decrease. However, large and non-systematic discounting can hurt a business in the short and long term. Revenue management can be helpful in coping with the adverse economic situation, as long as the company takes sufficient time to understand new markets or develop new products, finds creative ways to measure risk exposure, emphasizes transparency to customers and relies on experienced managers who can oversee the quality of automated revenue systems.

引用

页码：185 / 188

页数：4

共 7 条

[1]

Flightontime.info, 2009, AIRLINE PUNCTUALITY

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