VALIDATION OF DISCRIMINANT-ANALYSIS IN MARKETING-RESEARCH

[1] BANKS S, 1958, MOTIVATION MARKET RE, P277

[2] BARTLETT MS, 1952, ANN MATH STAT, V22, P167

[3] BRILLINGER DR, 1966, J MARKET RES SOC, V8, P74

[4] PERSONALITY VARIABLES AND CONSUMER DECISION PROCESS [J]. JOURNAL OF MARKETING RESEARCH, 1968, 5 (01) : 50 - 57

[5] ANALYSIS OF PRICE AGGRESSIVENESS IN GASOLINE MARKETING [J]. JOURNAL OF MARKETING RESEARCH, 1970, 7 (01) : 36 - 42

[6] CHARACTERISTICS OF OWNERS OF THRIFT DEPOSITS IN COMMERCIAL-BANKS AND SAVINGS AND LOAN ASSOCIATIONS [J]. JOURNAL OF MARKETING RESEARCH, 1965, 2 (02) : 163 - 170

[7] DIXON WJ, 1973, BMD BIOMED COMPUT, P211

[8] DIXON WJ, 1975, BMDP BIOMEDICAL COMP, P411

[9] EISENBEIS RA, 1972, DISCRIMINANT ANALYSI

[10] PSYCHOLOGICAL AND OBJECTIVE FACTORS IN THE PREDICTION OF BRAND CHOICE FORD VERSUS CHEVROLET [J]. JOURNAL OF BUSINESS, 1959, 32 (04) : 340 - 369

[1] BANKS S, 1958, MOTIVATION MARKET RE, P277

[2] BARTLETT MS, 1952, ANN MATH STAT, V22, P167

[3] BRILLINGER DR, 1966, J MARKET RES SOC, V8, P74

[4] PERSONALITY VARIABLES AND CONSUMER DECISION PROCESS [J]. JOURNAL OF MARKETING RESEARCH, 1968, 5 (01) : 50 - 57

[5] ANALYSIS OF PRICE AGGRESSIVENESS IN GASOLINE MARKETING [J]. JOURNAL OF MARKETING RESEARCH, 1970, 7 (01) : 36 - 42

[6] CHARACTERISTICS OF OWNERS OF THRIFT DEPOSITS IN COMMERCIAL-BANKS AND SAVINGS AND LOAN ASSOCIATIONS [J]. JOURNAL OF MARKETING RESEARCH, 1965, 2 (02) : 163 - 170

[7] DIXON WJ, 1973, BMD BIOMED COMPUT, P211

[8] DIXON WJ, 1975, BMDP BIOMEDICAL COMP, P411

[9] EISENBEIS RA, 1972, DISCRIMINANT ANALYSI

[10] PSYCHOLOGICAL AND OBJECTIVE FACTORS IN THE PREDICTION OF BRAND CHOICE FORD VERSUS CHEVROLET [J]. JOURNAL OF BUSINESS, 1959, 32 (04) : 340 - 369