NUMERICAL TAXONOMY IN MARKETING ANALYSIS - REVIEW ARTICLE

被引：66
作者：
FRANK, RE [1 ]
GREEN, PE [1 ]
机构：
[1] UNIV PENN,WHARTON SCH FIN & COMMERCE,PHILADELPHIA,PA
来源：
JOURNAL OF MARKETING RESEARCH | 1968年 / 5卷 / 01期
关键词：
D O I：
10.2307/3149799
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：83 / 98
页数：16
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