THE ADOPTION AND USE OF PERSONAL INTERNET BANKING SERVICES IN THAILAND

被引：0
作者：
Prompattanapakdee, Surapong [1 ]
机构：
[1] Assumption Univ, Bangkok, Thailand
来源：
ELECTRONIC JOURNAL OF INFORMATION SYSTEMS IN DEVELOPING COUNTRIES | 2009年 / 37卷 / 01期
关键词：
Collectivism; personal characteristics; personal Internet Banking; personal relationships; structural equation modeling; technology acceptance model; Thailand;
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
Based on existing theory and previous studies a theoretical model of the important variables that affect the adoption and use of personal Internet Banking services is developed. Using data collected by questionnaire from 618 respondents the theoretical model is analyzed and simplified using structural equation modeling techniques. The findings represented in the final model are: interpreted; compared to the findings from previous studies; and used to draw conclusions which are of practical use for those involved in the development and use of personal Internet Banking.
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页数：30
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