MODERN MARKETING THEORY - CRITICAL ISSUES IN THE PHILOSOPHY OF MARKETING SCIENCE - HUNT,SD

被引：1

作者：

BROWN, SW ^{[1
]}

BRUNSWICK, GJ ^{[1
]}

机构：

[1] NO MICHIGAN UNIV,MARQUETTE,MI 49855

来源：

关键词：

D O I：

10.2307/1252151

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：86 / 87

页数：2

共 12 条

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[2]

EINSTEIN A, 1950, RELATIVITY RICHER TR

[3]

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[4]

Hunt S.D., 1983, MARKETING THEORY PHI

[5]

Hunt S. D., 1984, SCI METHOD MARKETING, P30

[6]

Hunt S. D., 1989, INTERPRETIVE CONSUME, P185

[7]

HUNT SD, 1989, J MACROMARKETING FAL, P9

[8]

HUNT SD, 1991, MODERN MARKETING THE

MCGRATH, JE ;

BRINBERG, D .

[10] COGNITIVE RELATIVISM AND THE PRACTICE OF MARKETING SCIENCE [J].

MUNCY, JA ;

FISK, RP .