HYPOTHESIS-TESTING WITH SCANNER DATA - THE ADVANTAGE OF BAYESIAN METHODS

被引：38
作者：
ALLENBY, GM
机构：
来源：
JOURNAL OF MARKETING RESEARCH | 1990年 / 27卷 / 04期
关键词：
D O I：
10.2307/3172624
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：379 / 389
页数：11
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