MODELING CUSTOMER RESPONSE IN AN INDUSTRIAL COMMODITY MARKET

被引：3

作者：

BENNION, ML

REDMOND, WH

机构：

来源：

INDUSTRIAL MARKETING MANAGEMENT | 1994年 / 23卷 / 05期

关键词：

D O I：

10.1016/0019-8501(94)90003-5

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Reported applications of market share models are limited to consumer markets, most frequently consumer package goods. This research reports an extension to industrial markets. In particular, log-linear models are used to identify key segment differences in response to marketing variables. The transfer from consumer to industrial entails a number of modifications to modeling strategies frequently used in consumer applications, and their considerations are highlighted.

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页码：383 / 392

页数：10

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