MEASUREMENT OF GRATIFICATIONS

被引：57
作者：
BECKER, LB
机构：
来源：
COMMUNICATION RESEARCH | 1979年 / 6卷 / 01期
关键词：
D O I：
10.1177/009365027900600104
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
Various operational problems confronting researchers working in the area of media gratifications are discussed. Strategies are delineated and difficulties inherent in each detailed Data from four studies are presented to provide solutions to some of these problems. © 1979, Sage Publications. All rights reserved.
引用
收藏
页码：54 / 73
页数：20
相关论文
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  • [3] USE OF MASS MEDIA FOR IMPORTANT THINGS
    KATZ, E
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  • [4] KATZ E, 1974, MASS COMMUNICATION R, P11
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  • [6] McLeod J. M., 1974, USES MASS COMMUNICAT, P137
  • [7] DECLINE AND FALL AT WHITE-HOUSE - LONGITUDINAL ANALYSIS OF COMMUNICATION EFFECTS
    MCLEOD, JM
    BROWN, JD
    BECKER, LB
    ZIEMKE, DA
    [J]. COMMUNICATION RESEARCH, 1977, 4 (01) : 3 - 22
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