MEASUREMENT OF GRATIFICATIONS

被引：57

作者：

BECKER, LB

机构：

来源：

COMMUNICATION RESEARCH | 1979年 / 6卷 / 01期

关键词：

D O I：

10.1177/009365027900600104

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

Various operational problems confronting researchers working in the area of media gratifications are discussed. Strategies are delineated and difficulties inherent in each detailed Data from four studies are presented to provide solutions to some of these problems. © 1979, Sage Publications. All rights reserved.

引用

页码：54 / 73

页数：20

共 7 条

[1]

BECKER LB, 1976, JOURNALISM QUART, V53, P26

[2]

Blumler J.G., 1969, TELEVISION POLITICS

[3] USE OF MASS MEDIA FOR IMPORTANT THINGS [J].

KATZ, E ;

GUREVITC.M ;

HAAS, H .

AMERICAN SOCIOLOGICAL REVIEW, 1973, 38 (02) :164-181

[4]

KATZ E, 1974, MASS COMMUNICATION R, P11

[5]

KLINE FG, 1974, USES MASS COMMUNICAT, P113

[6]

McLeod J. M., 1974, USES MASS COMMUNICAT, P137

[7] DECLINE AND FALL AT WHITE-HOUSE - LONGITUDINAL ANALYSIS OF COMMUNICATION EFFECTS [J].

MCLEOD, JM ;

BROWN, JD ;

BECKER, LB ;

ZIEMKE, DA .

COMMUNICATION RESEARCH, 1977, 4 (01) :3-22

← 1 →