Consumer Ethnocentrism in Turkey: Ours are Better than Theirs

Consumer ethnocentrism and lifestyles are among major influences in buying behavior. This study updates consumer ethnocentric behavior following some changes in Turkey that occurred in 2016. The CETSCALE (Shimp and Sharma 1987) is used to reveal tendency to prefer products made domestically in contrast to those of foreign origin. Psychographics - used to measure activities, interests, and opinions (AIO) - were analyzed to identify consumers' lifestyles that affect buying decisions. Findings indicate that Turkish consumers are basically rational buyers and do not discriminate against imported products, but have a preference for local goods that are of equal quality to the imports because buying them assists the economy and employment in the nation.