A MODEL OF REPUTATION BUILDING AND DESTRUCTION

被引：108

作者：

HERBIG, P

MILEWICZ, J

GOLDEN, J

机构：

[1] Department of Marketing and Management, College of Commerce and Business Administration, Jacksonville State University, Jacksonville

来源：

JOURNAL OF BUSINESS RESEARCH | 1994年 / 31卷 / 01期

关键词：

D O I：

10.1016/0148-2963(94)90042-6

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Previous studies of a firm's reputation have either confirmed its existence as an influence agent or described in general terms its effects upon other attributes (quality, price, advertising, etc.). This study attempts to quantify the reputation concept through a competitive evaluation. The competitive credibility model of reputation building is formulated and tested through simulation. Results are reported and discussed.

引用

页码：23 / 31

页数：9

共 26 条

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