Effect of Online Second-Hand Shopping Experience on Repurchase Intention: Evidence From Indian Shoppers

被引：3
作者：
Swapana, Murali [1 ]
Padmavathy, Chandrasekaran [1 ]
机构：
[1] VIT, VIT Business Sch, Vellore, Tamil Nadu, India
来源：
INTERNATIONAL JOURNAL OF ASIAN BUSINESS AND INFORMATION MANAGEMENT | 2018年 / 9卷 / 04期
关键词：
Customer Attitude; Customer Trust; India; Online Shopping Experience; Repurchase Intention; Second-Hand;
D O I：
10.4018/IJABIM.2018100103
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Research on online shopping experience has been studied intensively over the past years. However, there are only few studies related to online second-hand shopping experience. The present study aims to investigate the effect of online second-hand shopping experience on trust, attitude, and repurchase intention. The results indicate that online second-hand shopping experience has a significant and positive effect on attitude, trust, and repurchase intention. Attitude and trust also have a positive influence on repurchase intention. This study provides implications to second-hand e-retailers to develop marketing strategies to retain the existing customers.
引用
收藏
页码：36 / 47
页数：12
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