ADJUDICATING CLAIMS OF DECEPTIVE ADVERTISED REFERENCE PRICES - THE USE OF EMPIRICAL-EVIDENCE

被引：3

作者：

COMPEAU, LD ^{[1
]}

GREWAL, D ^{[1
]}

GREWAL, DS ^{[1
]}

机构：

[1] UNIV MIAMI, CORAL GABLES, FL 33124 USA

来源：

JOURNAL OF PUBLIC POLICY & MARKETING | 1994年 / 13卷 / 02期

关键词：

D O I：

10.1177/074391569401300213

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：312 / 318

页数：7

共 21 条

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[3]

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[4]

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[7] THE MODERATING EFFECTS OF MESSAGE FRAMING AND SOURCE CREDIBILITY ON THE PRICE-PERCEIVED RISK RELATIONSHIP [J].

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[8]

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[9]

GREWAL D, 1992, AV CONSUMER RES, P479

[10]

GREWAL D, 1991, J ACAD MARKET SCI, V19, P276

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