MULTIDIMENSIONAL SCALING - INTRODUCTION AND COMPARISON OF NONMETRIC UNFOLDING TECHNIQUES

被引:35
作者
GREEN, PE
CARMONE, FJ
机构
[1] UNIV PENN,PHILADELPHIA,PA
[2] UNIV WATERLOO,WATERLOO,ONTARIO,CANADA
关键词
D O I
10.2307/3150139
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:330 / 341
页数:12
相关论文
共 34 条
[1]  
[Anonymous], 1952, Psychometrika, V17, P401
[2]   MULTIDIMENSIONAL UNFOLDING - DETERMINING THE DIMENSIONALITY OF RANKED PREFERENCE DATA [J].
BENNETT, JF ;
HAYS, WL .
PSYCHOMETRIKA, 1960, 25 (01) :27-43
[3]   TESTING LESS DESIRABLE PRODUCT POSSIBILITIES [J].
BENSON, PH ;
PILGRIM, FJ .
JOURNAL OF MARKETING, 1961, 25 (05) :65-68
[4]  
CARMONE F, 1968, J MARKETING RES, V5, P219
[5]  
CARROLL JD, 1967, RELATING PREFERENCES
[6]   ORTHOGONAL ROTATION TO CONGRUENCE [J].
CLIFF, N .
PSYCHOMETRIKA, 1966, 31 (01) :33-33
[7]  
COOMBS CH, 1966, SCALING DATA THEORY
[8]   A THEORY OF DATA - COOMBS,CH [J].
HANSON, R .
EDUCATIONAL AND PSYCHOLOGICAL MEASUREMENT, 1965, 25 (02) :621-623
[9]   SYSTEMATIC PAIRED COMPARISONS IN PREFERENCE ANALYSIS [J].
DAY, RL .
JOURNAL OF MARKETING RESEARCH, 1965, 2 (04) :406-412
[10]  
GREEN PE, 1968, WHARTON QUARTERLY, V2, P27