Writing Marketing: Literacy Lessons from academic authorities

被引：0
|
作者：
McDonald, Malcolm
机构：
来源：
JOURNAL OF MARKETING MANAGEMENT | 2005年 / 21卷 / 9-10期
关键词：
D O I：
10.1362/026725705775194058
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：1193 / 1198
页数：6
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