Writing Marketing: Literacy Lessons from academic authorities

被引：0

|

作者：

McDonald, Malcolm

机构：

来源：

JOURNAL OF MARKETING MANAGEMENT | 2005年 / 21卷 / 9-10期

关键词：

D O I：

10.1362/026725705775194058

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：1193 / 1198

页数：6

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