CONSUMER RANKINGS OF RISK REDUCTION METHODS

被引：696

作者：

ROSELIUS, T ^{[1
]}

机构：

[1] COLORADO STATE UNIV, DEPT BUSINESS ADM, FT COLLINS, CO USA

来源：

JOURNAL OF MARKETING | 1971年 / 35卷 / 01期

关键词：

D O I：

10.2307/1250565

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：56 / 61

页数：6

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