ESTIMATING PROPORTION OF ALWAYS BUY AND NEVER BUY CONSUMERS - LIKELIHOOD RATIO TEST WITH SAMPLE-SIZE IMPLICATIONS

被引：12

作者：

KALWANI, MU

MORRISON, DG

机构：

[1] MIT,CAMBRIDGE,MA 02139

[2] COLUMBIA UNIV,NEW YORK,NY 10027

来源：

关键词：

D O I：

10.2307/3151209

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：601 / 606

页数：6

共 11 条

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