Dimensions of Internal Market Orientation Related to Job Satisfaction and Appreciation in Brazilian Healthcare Service

被引：4
作者：
Cerqueira, Alexandre dos Santos [1 ,2 ]
Mainardes, Emerson Wagner [2 ,3 ]
Baptista de Oliveira, Jaqueline Lopes [2 ]
机构：
[1] Univ Fed Espirito Santo, Ave Fernando Ferrari 514, BR-29075910 Vitoria, ES, Brazil
[2] FUCAPE Business Sch, Fundacao Inst Capixaba Pesquisa Contabilidade Eco, Vitoria, ES, Brazil
[3] Univ Beira Interior, Covilha, Portugal
来源：
JOURNAL OF HEALTH MANAGEMENT | 2018年 / 20卷 / 03期
关键词：
Internal market orientation; internal marketing; healthcare service; job satisfaction; appreciation;
D O I：
10.1177/0972063418779903
中图分类号：
R19 [保健组织与事业（卫生事业管理）];
学科分类号：
摘要：
Evidence suggests that internal market orientation (IMO) assists companies in targeting their human resources (HR) and has been an important preceding concept in creating competitive advantages for the organizations (Gounaris, Journal of Services Marketing, 2008b, 22(1), 68-90). The objective of this research was to investigate which dimensions of IMO are related to the job satisfaction (JS) and appreciation (AP). The instrument for data collection was a structured questionnaire, which follows the model used by Gounaris (Journal of Business Research, 2006, 59(4), 432-448), and a descriptive quantitative research with 583 participants from a Brazilian healthcare company was conducted. The results of this empirical study found only three sub-dimensions, identification of exchange of value (D1M), job description (D5M) and management concern (D7M), as positively influenced with IMO. The survey indicated that the perception of the employees regarding the IMO is concentrated between 3 and 4 of the Likert scale, representing high levels of IMO in the sample and for JS and AP.
引用
收藏
页码：291 / 308
页数：18
相关论文
共 37 条
  • [1] Abzari M., 2011, INT J MARKETING STUD, V3, P95, DOI DOI 10.5539/IJMS.V3N4P95
  • [2] Abzari Mehdi., 2011, INT J MARKETING STUD, V3, P147, DOI [10.5539/ijms.v3n1p147, DOI 10.5539/IJMS.V3N1P147]
  • [3] Ahmed P. K., 2003, EUR J MARKETING, V37, P1221, DOI DOI 10.1108/03090560310486960
  • [4] [Anonymous], STRATEGIC MANAGEMENT
  • [5] Anosike Uchenna Paschal, 2009, International Journal of Management Practice, V3, P369, DOI 10.1504/IJMP.2009.026962
  • [6] Bansal H.S., 2001, J QUALITY MANAGEMENT, V6, P61
  • [7] Berry L., 1987, J SERV MARK, V1, P5, DOI DOI 10.1108/EB059583
  • [8] Berry L.L., 1981, J RETAIL BANK, V3, P25
  • [9] BERRY LL, 1976, J RETAILING, V52, P3
  • [10] Butler P., 1995, J MARKETING MANAGEME, V11, P83, DOI DOI 10.1080/0267257X.1995.9964331
1234