ENTROPY MODEL OF BRAND PURCHASE BEHAVIOR

被引：73

作者：

HERNITER, JD ^{[1
]}

机构：

[1] BOSTON UNIV,BOSTON,MA 02215

来源：

关键词：

D O I：

10.2307/3149383

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：361 / 375

页数：15

共 9 条

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[2]

Herniter J., 1971, MANAGE SCI, V18, P102

[3]

HERNITER JD, 1972, ENTROPY MODEL BRAND

[4]

HERNITER JD, 1964, PROGR OPERATIONS RES, V2

[5] INFORMATION THEORY AND STATISTICAL MECHANICS [J].

JAYNES, ET .

PHYSICAL REVIEW, 1957, 106 (04) :620-630

[6]

Khinchin A, 1957, MATHEMATICAL FOUNDAT

[7]

Massy W.F., 1970, STOCHASTIC MODELS BU

[8]

Shannon C., 1949, MATHEMATICAL THEORY

[9] USE OF CONCEPT OF ENTROPY IN SYSTEM MODELLING [J].

WILSON, AG .