MULTIVARIATE ANALYSIS OF PERSONALITY AND PRODUCT USE

被引：31

作者：

SPARKS, DL

TUCKER, WT

机构：

[1] UNIV RICHMOND,DEPT MKT,RICHMOND,VA

[2] UNIV TEXAS,DEPT MKT ADM,AUSTIN,TX

来源：

JOURNAL OF MARKETING RESEARCH | 1971年 / 8卷 / 01期

关键词：

D O I：

10.2307/3149728

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：67 / 70

页数：4

共 10 条

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[4]

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[5]

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KERNAN, JB .

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[7]

KOPONEN A, 1960, J ADVERTISING RES, V1, P6

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BURGER, PC ;

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[9] PERSONALITY AND PRODUCT USE [J].

TUCKER, WT ;

PAINTER, JJ .

JOURNAL OF APPLIED PSYCHOLOGY, 1961, 45 (05) :325-329

[10] PSYCHOLOGICAL-FACTORS IN PREDICTING PRODUCT CHOICE [J].

WESTFALL, R .

JOURNAL OF MARKETING, 1962, 26 (02) :34-40

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