STRATEGIC ROLE OF WOMEN IN CHRYSANTHEMUM-BASED ENGINEERING DESIGN ON DISASTER AFFECTED AREAS

Strategic role of women makes a positive contribution in chrysanthemum-based engineering design on disaster affected areas. The Merapi eruption in 2010 in Special Region of Yogyakarta (DIY), Indonesia, especially in the village of Hargobinangun, brought tremendous impact in the field of environmental damage, social economy, and agriculture. Post-Merapi eruption, chrysanthemum flower cultivation in the Hargobinangun village became stagnant. Some farmers have started to despair and lost determination. But thanks to the encouragement and the strategic role of women as husbands' companions, farmers began to rise up to build sustainable and competitive green areas. This is a primary research and the data obtained was from questionnaires and interviews with some respondents. This research also used a secondary data obtained from publications of related institutions. The statistical technique used is Partial Least Square. This research concludes that the strategic role of women (as strategic partners, fighters, administrative experts, agents of change) was able to provide a significant contribution to labor productivity, family welfare, and green environmental performance.