CONGRUENCE RELATIONSHIPS BETWEEN SELF IMAGES AND PRODUCT BRANDS

被引：297

作者：

DOLICH, IJ ^{[1
]}

机构：

[1] PENN STATE UNIV,UNIVERSITY PK,PA

来源：

关键词：

D O I：

10.2307/3150001

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：80 / 84

页数：5

共 12 条

[1]

BIRDWELL AE, 1964, THESIS U TEXAS

[2]

BOURNE FS, 1963, MARKETING BEHAV SCI, P247

[3]

DOUGLAS J, 1967, HUMAN BEHAVIOR MARKE, P66

EVANS, FB .

[5]

GRUBB EL, 1965, MARKETING EC DEV, P419

[6]

MARTINEAU P, 1957, MOTIVATION ADVERTISI, P45

[7]

Osgood C. E., 1957, MEASUREMENT MEANING, P20

[8]

ROGERS CR, 1965, CLIENT CENTERED THER, P501

[9]

SOMMERS MS, 1964, TOWARD SCI MARKETING, P200

[10] PERSONALITY AND PRODUCT USE [J].

TUCKER, WT ;

PAINTER, JJ .