CONGRUENCE RELATIONSHIPS BETWEEN SELF IMAGES AND PRODUCT BRANDS

[1] BIRDWELL AE, 1964, THESIS U TEXAS

[2] BOURNE FS, 1963, MARKETING BEHAV SCI, P247

[3] DOUGLAS J, 1967, HUMAN BEHAVIOR MARKE, P66

[4] PSYCHOLOGICAL AND OBJECTIVE FACTORS IN THE PREDICTION OF BRAND CHOICE FORD VERSUS CHEVROLET [J]. JOURNAL OF BUSINESS, 1959, 32 (04) : 340 - 369

[5] GRUBB EL, 1965, MARKETING EC DEV, P419

[6] MARTINEAU P, 1957, MOTIVATION ADVERTISI, P45

[7] Osgood C. E., 1957, MEASUREMENT MEANING, P20

[8] ROGERS CR, 1965, CLIENT CENTERED THER, P501

[9] SOMMERS MS, 1964, TOWARD SCI MARKETING, P200

[10] PERSONALITY AND PRODUCT USE [J]. JOURNAL OF APPLIED PSYCHOLOGY, 1961, 45 (05) : 325 - 329

[1] BIRDWELL AE, 1964, THESIS U TEXAS

[2] BOURNE FS, 1963, MARKETING BEHAV SCI, P247

[3] DOUGLAS J, 1967, HUMAN BEHAVIOR MARKE, P66

[4] PSYCHOLOGICAL AND OBJECTIVE FACTORS IN THE PREDICTION OF BRAND CHOICE FORD VERSUS CHEVROLET [J]. JOURNAL OF BUSINESS, 1959, 32 (04) : 340 - 369

[5] GRUBB EL, 1965, MARKETING EC DEV, P419

[6] MARTINEAU P, 1957, MOTIVATION ADVERTISI, P45

[7] Osgood C. E., 1957, MEASUREMENT MEANING, P20

[8] ROGERS CR, 1965, CLIENT CENTERED THER, P501

[9] SOMMERS MS, 1964, TOWARD SCI MARKETING, P200

[10] PERSONALITY AND PRODUCT USE [J]. JOURNAL OF APPLIED PSYCHOLOGY, 1961, 45 (05) : 325 - 329