MODEL OF ADVERTISING AND PRODUCT QUALITY

[1] Bailey N.T.J., 1964, ELEMENTS STOCHASTIC

[2] ECONOMETRIC MEASUREMENT OF DURATION OF ADVERTISING EFFECT ON SALES [J]. JOURNAL OF MARKETING RESEARCH, 1976, 13 (04) : 345 - 357

[3] FREE COMPETITION AND OPTIMAL AMOUNT OF FRAUD [J]. JOURNAL OF LAW & ECONOMICS, 1973, 16 (01) : 67 - 88

[4] PRICE AS AN INDICATOR OF QUALITY - REPORT ON AN ENQUIRY [J]. ECONOMICA, 1966, 33 (129) : 43 - 70

[5] JOHNSEN TH, 1976, THESIS CARNEGIEMELLO

[6] Kotler P., 1976, MARKETING MANAGEMENT

[7] KUEHN AA, 1966, SCI TECHNOLOGY MARKE

[8] INFORMATION AND CONSUMER BEHAVIOR [J]. JOURNAL OF POLITICAL ECONOMY, 1970, 78 (02) : 311 - 329

[9] ADVERTISING AS INFORMATION [J]. JOURNAL OF POLITICAL ECONOMY, 1974, 82 (04) : 729 - 754

[10] NELSON P, 1978, ISSUES ADVERTISING E

[1] Bailey N.T.J., 1964, ELEMENTS STOCHASTIC

[2] ECONOMETRIC MEASUREMENT OF DURATION OF ADVERTISING EFFECT ON SALES [J]. JOURNAL OF MARKETING RESEARCH, 1976, 13 (04) : 345 - 357

[3] FREE COMPETITION AND OPTIMAL AMOUNT OF FRAUD [J]. JOURNAL OF LAW & ECONOMICS, 1973, 16 (01) : 67 - 88

[4] PRICE AS AN INDICATOR OF QUALITY - REPORT ON AN ENQUIRY [J]. ECONOMICA, 1966, 33 (129) : 43 - 70

[5] JOHNSEN TH, 1976, THESIS CARNEGIEMELLO

[6] Kotler P., 1976, MARKETING MANAGEMENT

[7] KUEHN AA, 1966, SCI TECHNOLOGY MARKE

[8] INFORMATION AND CONSUMER BEHAVIOR [J]. JOURNAL OF POLITICAL ECONOMY, 1970, 78 (02) : 311 - 329

[9] ADVERTISING AS INFORMATION [J]. JOURNAL OF POLITICAL ECONOMY, 1974, 82 (04) : 729 - 754

[10] NELSON P, 1978, ISSUES ADVERTISING E