POSITIVISM AND PARADIGM DOMINANCE IN CONSUMER RESEARCH - TOWARD CRITICAL PLURALISM AND RAPPROCHEMENT

被引：75
作者：
HUNT, SD
机构：
来源：
JOURNAL OF CONSUMER RESEARCH | 1991年 / 18卷 / 01期
关键词：
D O I：
10.1086/209238
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：32 / 44
页数：13
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