POSITIVISM AND PARADIGM DOMINANCE IN CONSUMER RESEARCH - TOWARD CRITICAL PLURALISM AND RAPPROCHEMENT

被引：74

作者：

HUNT, SD

机构：

来源：

JOURNAL OF CONSUMER RESEARCH | 1991年 / 18卷 / 01期

关键词：

D O I：

10.1086/209238

中图分类号：

F [经济];

学科分类号：

02 ;

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页码：32 / 44

页数：13

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