PLANNING OF A DEPARTMENT STORE

A town or village attracts people from its hinterland to purchase goods by virtue of the amount and variety of goods on offer. Similarly, a department store attracts customers away from cempetitors by means of displays, staff expertise, stock holdings and numerous other parameters. The store is generally free to manipulate these parameters subject to certain restrictions; the manipulation will have a direct affect on the ultimate profitability of the store. This paper describes some current research that is being carried out in conjunction with a department store group. The ultimate aim is to link the corporate planning of the group and each store to detailed socioeconomic data describing the population. Some aspects of the problem have been investigated in depth, some are currently being discussed and some have not been considered at all as yet. The latest position will be reported and hopefully some feedback will be engendered. © 1979.