STUDY OF INFLUENCE OF IMAGE CONGRUENCE ON CONSUMER CHOICE

[1] ALDERSON W, 1958, MOTIVATION MARKET BE, P19

[2] BUTLER JM, CHANGES RELATIONS SE, P55

[3] THE STATISTICAL SIGN TEST [J]. JOURNAL OF THE AMERICAN STATISTICAL ASSOCIATION, 1946, 41 (236) : 557 - 566

[4] FURTHER PURSUIT OF THE DISSONANT CONSUMER - A COMMENT [J]. JOURNAL OF MARKETING, 1965, 29 (02) : 33 - 34

[5] ARE AUTOMOBILE PURCHASERS DISSONANT CONSUMERS [J]. JOURNAL OF MARKETING, 1963, 27 (02) : 55 - 58

[6] PSYCHOLOGICAL AND OBJECTIVE FACTORS IN THE PREDICTION OF BRAND CHOICE FORD VERSUS CHEVROLET [J]. JOURNAL OF BUSINESS, 1959, 32 (04) : 340 - 369

[7] FORDS, CHEVROLETS, AND THE PROBLEM OF DISCRIMINATION [J]. JOURNAL OF BUSINESS, 1963, 36 (02) : 242 - 249

[8] YOU STILL CANT TELL A FORD OWNER FROM A CHEVROLET OWNER - REPLY [J]. JOURNAL OF BUSINESS, 1961, 34 (01) : 67 - 73

[9] EVANS FB, 1961, BUSINESS HORIZONS, V4, P20

[10] DEMONSTRATION OF A RELATIONSHIP BETWEEN PSYCHOLOGICAL-FACTORS AND BRAND CHOICE [J]. JOURNAL OF BUSINESS, 1963, 36 (02) : 237 - 241

[1] ALDERSON W, 1958, MOTIVATION MARKET BE, P19

[2] BUTLER JM, CHANGES RELATIONS SE, P55

[3] THE STATISTICAL SIGN TEST [J]. JOURNAL OF THE AMERICAN STATISTICAL ASSOCIATION, 1946, 41 (236) : 557 - 566

[4] FURTHER PURSUIT OF THE DISSONANT CONSUMER - A COMMENT [J]. JOURNAL OF MARKETING, 1965, 29 (02) : 33 - 34

[5] ARE AUTOMOBILE PURCHASERS DISSONANT CONSUMERS [J]. JOURNAL OF MARKETING, 1963, 27 (02) : 55 - 58

[6] PSYCHOLOGICAL AND OBJECTIVE FACTORS IN THE PREDICTION OF BRAND CHOICE FORD VERSUS CHEVROLET [J]. JOURNAL OF BUSINESS, 1959, 32 (04) : 340 - 369

[7] FORDS, CHEVROLETS, AND THE PROBLEM OF DISCRIMINATION [J]. JOURNAL OF BUSINESS, 1963, 36 (02) : 242 - 249

[8] YOU STILL CANT TELL A FORD OWNER FROM A CHEVROLET OWNER - REPLY [J]. JOURNAL OF BUSINESS, 1961, 34 (01) : 67 - 73

[9] EVANS FB, 1961, BUSINESS HORIZONS, V4, P20

[10] DEMONSTRATION OF A RELATIONSHIP BETWEEN PSYCHOLOGICAL-FACTORS AND BRAND CHOICE [J]. JOURNAL OF BUSINESS, 1963, 36 (02) : 237 - 241